It’s the Final Countdown

For those last-minute shoppers trying to find the perfect gift…or even the most practical, here’s your chance as a merchant to shine. Not only do you have the ability to capture some last-minute business by promoting yourself on Social Networking sites like Facebook & Twitter but you can gain some new customers, bring them in your doors and develop a relationship with them.

How do you do it? How do you attract the last minute shoppers to you, especially if you’re in a more obscure location (i.e. not a shopping mall or outside Wal-Mart)?

1) Talk to those who do come in as customers and ask them to recommend you to friends that have last minute shopping to do.

2) Again, take some of your more popular items and put them on Twitter tagging them with your City’s name (i.e. #Huntsville) to draw the attention of those watching that topic. If you’re product happens to be video games, tag them too. Use Facebook to spread the message. Create a video of yourself (the owner) at your store’s location talking about what you offer and put it on YouTube and send the link to the video out through Twitter and Facebook. People want to relate when they make purchases. Help them relate to you.

3) Draw new customers in with stocking stuffers at super deals. Then let them see what else you offer.

4) Bring in donuts and coffee for the cold morning shoppers. Again, use Twitter and other Social Networking sites to invite your city’s inhabitants to share breakfast with you as they shop in a warm, safe environment.

These are just some ideas; there are many more. Be creative but also be smart. You don’t want to spend a fortune and negate your new profits, but you do want to bring in lasting customers that have never been in your store before.

Welcome everyone as they enter. Be joyful, no matter how you felt getting out of bed. Develop a new passion for your business (with hopes you had one before your started your company!). Stress shows, so does passion and excitement. Both are contagious. Make people excited to visit you!

Confused on Social Networking and how it can improve your business’s profit? Use the contact link and let me know your questions. I’ve helped companies across America with the same.

Merry Christmas everyone!

Seth